A trademark expires on prescribed time of ten years that is defined according tm law act, and one should to do trademark renewal in order to keep the ownership over the registered brand or mark name.
Every country has trademarks registry which ensures that trademarks and designs are protected and covered under as to the trademark law. This law inhibits others from using the same mark, design or logo once it gets registered.
The trademark has various properties such as advertising and marketing the product or service, giving identity to the product, guarantees its usability as well as reliability and generates an image of the product. The trademark appears as a mark on the products and its packaging for example the trademark of Mc Donalds is the golden arched like M or the tick sign of the brand Nike.
Once a company or business has its trademark registered, it is protected from fraudulent acts and uses. Those who are illegally utilizing the trademark for their own monetary beneficial will face lawsuits. The registration is normally done by the trademarks registry.
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